Red Bull Pilvaker


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In 2014, Red Bull faced a US$13 million settlement addressing two consumer class action lawsuits in the United States District Court for the Southern District of New York. The listed plaintiffs were Benjamin Careathers, David Wolf, and Miguel Almarez[62] who sued the company for Red Bull's marketing and labeling, claiming that the company violated "express warranty and unjust enrichment" since their products were first launched by claiming performance-enhancing benefits from the drink's ingredients which were not substantiated by scientific studies. [63] The court hearing took place the morning of 1 May 2015 in an attempt to determine approval for the settlement. Customers that submitted claims then have the opportunity to receive a US$10 cash reimbursement or product option of US$15 in Red Bull products[64] within 150 days of the approved appeals. [65] Contrary to false reports from some news outlets, the lawsuit was not about the drink failing to give the consumer actual wings. [66]